MARKETING STRATEGIES
It is essential that you get the information regarding your home to qualified potential buyers. There are many approaches that you can implement which may not be the most effective (ie: for sale signs, newspaper listings, and flyers). An experienced real estate agent who comprehends how your home fits into the current market conditions will design a marketing plan that will give your house the maximum exposure that it deserves.
A professional real estate agent's marketing plan will include the following:
MLS (MULTIPLE LISTING SERVICE)
MLS is a sharing of comprehensive home information among real estate professionals. It is an online software that contains all the specifics about a home, from the address, age, square footage, number of bedrooms, baths, upgrades and schools districts to types of financing the seller will consider, and more.
HOME STAGING
The quickest way to add home value to a home for sale is a fresh coat of paint. But after you do that, you may want to consider home staging. Either do it yourself or hire an outside firm to do so.
A home staging professional will come in and take away some furnishings and rearrange others to make your home show better. When home sales were going gangbusters this was a technique used mostly by those selling high-end homes. When things get slow and homeowners need to sell, more people find home staging professionals to help them prepare their home to make it more appealing to prospective buyers.
On average 63% of buyers are willing to pay a premium for a home that does not require any improvements or upgrades. Staged homes receive a 3-6% increase on their equity as opposed to un-staged homes. This means a higher return on your investment.
PROFESSIONAL PHOTOGRAPHY
In real estate, a picture can be worth more than a thousand words. When selling properties online, Realtors and Web designers say that the pictures buyers see of houses and apartments for sale are often the first - and sometimes the only - chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.
A great online presentation of your home is now more important then ever. Buyers, who begin their search on-line are looking for a reason to cross your home off their list. It is important that sellers, when choosing an agent, know who will be taking the pictures. Professional photographers have top-of-the-line equipment and they have an eye for making a place look its best.
The virtual tour, which provides a 360-degree view of a room, is another crucial tool for attracting buyers. They're a really great way of seeing a property without actually being there.
OPEN HOUSE
Holding an open house can be a great way to bring attention to your property. You will have a wide variety of people stopping by to learn more about your property, including your neighbors whom may have friends and family who are in the market to buy a home.
A professional real estate will create a Feature Sheet which will include flattering photographs and detailed information of your home. Any one who visits the open house will have the opportunity to take a Feature sheet home with them.
To view a list of Professional Contacts who will provide you with more information and costs associated with the services listed above, please go to Step 5: Professional Contacts in Guelph